Articles

The Problem with Customer Satisfaction Surveys

Builder Magazine
Oct 2019

 

Are You Listening to Your Customers

Market Proof Marketing
Sep 2019

 

Clicks and Bricks

Builder Magazine

Jan 2018

 

Four Steps to Reducing Customer Battles

Builder Magazine

Feb 2017

 

Let Your Customers Review You

Builder Magazine Jan 2017

With a Click of a Mouse

Builder Magazine

Dec 2016

 

Interview with Paul Cardis

New Home Sales with Quint Leers

September 1, 2016

 

Homebuilders Going Online

Builder Magazine

Nov 2015

 

Homebuyers Shift to Energy Efficient Homes

Builder Magazine

Feb 2015

 

The Zero Moment of Truth: Lessons from Amazon.com

Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be the same. It’s what Google calls the “Zero Moment of Truth” (ZMOT).

Builder Magazine

October 28, 2014

 

Top Five Ways to Delight Home Buyers

Housing Wire

July 9, 2014

 

Building Green Wows Homebuyers

Builder Magazine

Apr 2014

 

Executive Q/A

Paul Cardis helps home builders satisfy customers with new software program

Wisconsin State Journal

November 10, 2013

 

Why the Internet Drives Housing

Builder Magazine

November 15, 2012

 

Getting to the Heart of Homebuyer Complaints

Professional Builder

September 28, 2012

 

Trash Inventory of Homes

This article details how the hangover of inventory homes in the market subsequent to the market crash in 2007 are going to be categorized as “fix up” homes compared to actual new homes on the market. This effect will mean house prices will rise despite a large number of homes listed for sale.

Builder Magazine

September 1, 2011

 

Survey Influence is Back

Professional Builder

September 30, 2009

 

First Time Frenzy

Professional Builder

August 31, 2009

 

Increase Word of Mouth Sales

Professional Builder

July 31, 2009

 

Home Buyer Satisfaction Improves

Builder Magazine

Jul 2009

 

Customer Satisfaction Comes When Employees Are Advocates, Not Foes

Professional Builder

June 30, 2009

 

Do home builders know their online audience’s behavior?

Professional Builder

April 30, 2009

 

Five Tips to Sell Homes Now

Professional Builder

March 31, 2009

 

Design Center Makeover

Professional Builder

February 28, 2009

 

Cocooning Trend Behind Popular Home Features

Professional Builder

January 31, 2009

 

When Less Means More

Professional Builder November 30, 2008

 

Blogging for Business

Professional Builder

September 30, 2008

 

Green Design and Construction Lead Way to Customer Delight

Professional Builder

August 31, 2008

 

Going Forward It’s All About Market Share for Home Builders

Professional Builder

July 31, 2008

 

Why It Pays for Homebuilders to Work with Their Toughest Customers

Professional Builder

June 30, 2008

 

How to Get the Survey Right

Professional Builder

April 30, 2008

 

Improve Homebuilder Brand Equity for Long-term Success

Professional Builder

March 31, 2008

 

Homebuilders Can Benefit from Guerrilla Marketing

Professional Builder

February 29, 2008

 

How Homebuilders Can Attract First-Time Homebuyers

Professional Builder

January 31, 2008

 

How to Use a Customer Loyalty Metric to Your Advantage

Professional Builder

December 31, 2007

 

Are You Following These Tips to Survive Housing Downturn

Professional Builder

November 30, 2007

 

Home Builder Customer Loyalty Begins Trust

Professional Builder September 30, 2007

 

Home Builders Shouldn’t Sacrifice Company Culture for Bottom Line

Professional Builder

August 31, 2007

 

 

Lessons for Home Building Executives: Have Fun

Professional Builder

July 31, 2007

 

Five Tips to Reduce Homebuyer Cancellations

Professional Builder

June 30, 2007

 

Referral Marketing Tips for Home Builders

Professional Builder

March 31, 2007

 

Home Builder Customer Loyalty

Professional Builder

February 28, 2007

 

Home Builders Deliver Personalized Service

Professional Builder

January 31, 2007

 

Process Improvement Leads to Satisfied Customers

Professional Builder

November 30, 2006

 

Boost Your Resources

Professional Builder

September 30, 2006

 

Leading the Way to Better Customer Service

Professional Builder

August 31, 2006

 

Turning Homebuyers into Partners

Professional Builder

July 31, 2006

 

Maximizing Referrals

Professional Builder

June 30, 2006

 

How Do You Spell Team

Professional Builder

May 30, 2006

 

Loyal Customer Rally

Professional Builder

April 30, 2006

 

Builder SWAT Team

Professional Builder

March 31, 2006

 

Hostile Customers

Professional Builder

February 28, 2006

 

Finding Your Path to Customer Satisfaction Success

Professional Builder

January 28, 2006

 

The Test Kitchen

Professional Builder

December 31, 2005

 

If You Can’t Give Me All 6’s

Professional Builder

August 31, 2005

 

Cedar Knoll Anticipating Buyer Behaviors

Professional Builder

October 31, 2004

 

Smooth Sailing

Professional Builder

July 31, 2004

 

Managing Expectations

Professional Builder

May 31, 2004

 

Dose of Reality

Professional Builder

April 30, 2004

 

Can You Relate

Professional Builder

March 31, 2004

 

Develop Your Wow Factor

Professional Builder

February 29, 2004

 

Satisfaction Begins Before the Sale

Professional Builder

December 31, 2003

 

Referral Factors

Professional Builder

August 1, 2003

 

How to Change the Service Equation

Professional Builder

August 31, 2002

 

The Raving Fan Rate

Professional Builder

August 31, 2002

 

Where the Leaders Stand Out

Professional Builder

August 31, 2002

 

Claes Fornell: Customer Science

Professional Builder

January 31, 2002

 

Soliciting Satisfaction

Professional Builder

January 31, 2002

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